Postcard Advertising: How Much Is Too Much?
This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising . This article deals with postcards, among the most cost effective means of print advertising if used properly. They can be pricey with very little return if not used properly. Today's article will provide some tips on how best to use them correctly with the maximum return value.
But in removing marketing your business with print despite effort, it seems that print is coming back into fashion. Businesses, especially smaller ones, are seeing the need. Sure, the web and web marketing your business with print would be used but they've realized that not all customers today want do online shopping or to communicate through email. There is still a huge proportion of the population who would like to connect through print media.
Creative, eye-catching business cards can be printed. They are transferable, meaning that people often pass them on. And, they make you created marketing materials that are printed or straight accessible even if you haven't setup a site. We'll discuss how to visually enhance your business cards so that they do their jobs.
Your next step is the most important one, finding a successful way to distribute the print ads to your target demographics. So I will share with you a trick I implement to disperse my print 22, for many businesses this method will vary. Since I am in the business that is nightlife , vast quantities of my clientele are younger and enjoy their alcoholic drinks. I would make visits to liquor stores that are near the establishment that I am hosting my occasion. We then made an agreement that the store would place one of my fliers in every bag when a client would make a purchase after speaking with the owner of the liquor store. I would throw them offer something or some money free best site to them to my event such as tickets or a complementary tab.
We take them on in their own game, but put aside the rules with which so many of them play. We do not compete against them in the'traditional' marketplaces, but rather the emerging marketplaces. We go to the people; our customers and their customers.
Have you got a channel mix? Consider your channel mix not only by price but also by sources. How much time does it take to create an email campaign versus a mailing. You want to avoid putting all your eggs in one basket which is a frequent mistake. Imagine if you can try these out you were marketing on a network and they abruptly banned marketing.
I got some printing done locally here and only once was I told by anyone * about their guarantee. He also told me about his service and he showed me his customer testimonials (idea # 4) - and his price was twice as much as some others. But did I care? No. He established himself with him credibility in the customer's eyes.